![]() ![]() ![]() You also have to focus on the good quality production of the product offering at a low price, so that it can appeal to the customer and can gain consumer trust. Penetration pricing is not for niche markets as opposed to other marketing appeals rather it is focused to target a large number of customers. The concept of marketing is based to make a fusion of low price along with keeping the good product quality to resist the competitor’s product in the market so that they cannot further reduce their price low than your product to meet their unit cost. Penetration pricing is based on the intention to appeal a big ratio of price-sensitive customers far away from other rivals already existing in the market.
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